Fluid Surf Shop started in February 1999. I had been working in the surf shop scene since 1981. I ran another local surf shop until 1989, and eventually I sold that store and worked for others for a few years. In 1999 we took over Harry’s Surf Shop which consisted of some old inventory and a surf report #. We ended up doing that deal and in the process changed the name to Fluid, and so began our new story.
My wife Rona and I ran that store located across from the “Block” for 10 years, growing our customer base. In 2010 we moved to our present location in downtown Fort Walton Beach on Highway 98. We have weathered the BP oil spill, hurricanes and other disasters.
Our philosophy is pretty simple. We just want to surf every day before work. In the last few years paddle boarding has kept us sane in between surfs. I can’t believe I’ve been surfing for over 40 years now. I’ve travelled to Hawaii, California, Central America, & the Caribbean. I love our area here on the Gulf. If you can surf here you can surf anywhere.
I’ve raised our family here, and look forward to retiring here so I can spend as much time in the water as possible. Time I’ll enjoy surfing with Rona, my son Trevor, daughter Kelsy and all of our good friends. I’ve always enjoyed getting to know all of my customers, getting to share with them the joys of surfing and SUPing. You guys make coming to work every day enjoyable. Thanks for all your support throughout the years. We couldn’t have done it without you.