Fluid Surf Shop started in February 1999. I had been working in the surf shop scene since 1981. I ran another local surf shop until 1989, and eventually I sold that store and worked for others for a few years. In 1999 we took over Harry’s Surf Shop which consisted of some old inventory and a surf report #. We ended up doing that deal and in the process changed the name to Fluid, and so began our new story.
My wife Rona and I ran that store located across from the “Block” for 10 years, growing our customer base. In 2010 we moved to our downtown location in Fort Walton Beach on Highway 98. In 2018 it was time to move again. We have almost gone full circle just down the road from our OG spot.Trevor helps me now in the shop alot. It takes a village to raise a surf shop. We couldn't have done it with out all our friends and family. We have weathered the BP oil spill, hurricanes and other disasters, even the internet. 2018 is our year to add the online store as well as continue to offer Fluid gear everyone likes.
Our philosophy is pretty simple. We just want to surf every day before work. Paddle boarding and dirt bikes have kept us sane in between surfs. I can’t believe I’ve been surfing for over 45 years now. I’ve traveled to Hawaii, California, Central America, France & the Caribbean. I love our area here on the Gulf. If you can surf here you can surf anywhere. It's the knarliest 2 foot wave in the world!
I’ve raised our family here, and look forward to retiring here so I can spend as much time in the water as possible. Time I’ll enjoy surfing with Rona, my son Trevor, daughter Kelsey and all of our good friends. I’ve always enjoyed getting to know all of my customers, getting to share with them the joys of surfing. You guys make coming to work every day enjoyable. Thanks for all your support throughout the years. We couldn’t have done it without you.